Hey, I'm Alborz!

As a designer who codes, I took on the challenge of creating Easy Reps from initial concept to App Store launch. I handled every aspect of the project - from user research and wireframing to Swift development and UI implementation. The design process focused on solving core user problems through minimalism. I conducted user interviews with gym-goers, created rapid prototypes, and iteratively refined the interface based on feedback. The final design strips away unnecessary complexity while maintaining powerful functionality. This project showcases my ability to own the full product development cycle, make data-driven design decisions, and write production-ready code. The result is an intuitive workout companion that puts users first.

Easy Rush is a sliding block puzzle game I designed and built from the ground up. The goal is simple: slide blocks to clear a path and escape. But the challenge scales from beginner-friendly warm-ups to 60-move brain teasers across 13 difficulty levels. With over 188,000 puzzles, smooth animations, and satisfying haptic feedback, every interaction was crafted to feel intuitive and rewarding. No ads, no timers, no clutter. Just pure puzzle-solving. Available free on the App Store.

I created Easy Cam from scratch, handling everything from the initial sketches to pressing 'Publish' on the App Store. The journey took me through designing the UI/UX, coding with Swift and cursor AI, to navigating App Store Connect to make it all come alive. This project was a personal challenge to streamline the photography experience for everyone, especially those less comfortable with technology.

I love supporting other designers by streamlining their work. I've created a range of design resources available for free on the Figma Community. They're there for anyone to use in their projects, and I'm thrilled to see they've been downloaded more than 120,000 times!

Seymour Support is dedicated to supporting Vancouver's homeless population, guided by principles of transparency and efficiency. We are focuses on direct handouts of essential items and food to make a tangible impact. With a commitment to transparency, Seymour Support ensures that every donated dollar is fully accounted for, promoting an environment where community feedback leads to continuous improvement. We aims to not only meet immediate needs but also to restore dignity to those we serve.

Together with a friend, we built Otter Script to harness the power of large language models for generating long-form, structured content that maintained a natural, human quality. The project evolved from an ambitious workflow builder into a streamlined blog post generator in its second iteration. While we attracted a dedicated group of recurring users, our full-time commitments ultimately led us to sunset the project. The lessons learned and connections made along the way were invaluable.

This case study explores the potential of AR in enhancing the task of plant care through a detailed design process. Discover the journey from problem statement to user journey map, including persona creation, brainstorming, sketching, information architecture diagram, and design visualization. See the potential of AR in improving a familiar task in a fresh and innovative way.

VISPER is a secure messaging platform designed with privacy at its core. The project focused on creating an intuitive yet highly secure communication experience across iOS and Android platforms.

- Work with the founder of the company and build a vision for the product together
- Execute UX research on all micro-interactions inside the app to ensure a smooth user experience
- Create interactive prototypes of every iteration of the design for the team to test and give feedback on in scrum
- Take complex user flow problems and distill them into simple, intuitive, easily implemented solutions
- Write and conduct usability tests and use the gathered information to create UX solutions to interface bottlenecks.

I needed to create a few credit card designs for the checkout screens in the PocketSocial app. After creating them I realized I could share these assets with other designers and help them save time during their projects as well.
I shared the project on Sketch App Sources and so far it has more than 25,000 downloads!

A simple clock app with more than 20,000 unique combinations of customizations.

Ours started as a side project while I was learning how to use PaintCode. I designed a functioning responsive clock in PaintCode with all of the customizations including colour, clock style, language, and level of details. The video you see above is actually rendered 100% using PaintCode!
A developer friend of mine helped me put the app on the iOS App Store.

- Worked closely with a passionate founder who wanted to create a local home-made food delivery service in 2016
- Spend a few hours talking about the long term vision of the app and discovering potential untapped areas of the market
- Research and define the user demographic, user's goals, and their challenges
- Create detailed user personas and use them to create detailed user scenarios
- Create wireframes and test them against the user scenarios and user challenges
- After finalizing the wireframes create an interactive high fidelity mockup that was used to do small scale usability testing
- Deliver all of the assets and specs for a smooth hand-off to developers

Steps++ was a side-project that a friend of mine and I worked on. With the introduction of the Apple Watch, I wanted to experiment with designing an app following Apple's guidelines. My friend who is an iOS developer wanted to try his hands at creating an Apple Watch app with the new version of Xcode. So we decided to work together and work on this project with the primary goal of learning as much as possible about the new Apple Watch.

In 2021, I took up biking as a form of exercise and set a goal to complete a 100km ride in one day, which I was able to achieve. In 2022, I aimed to ride 150km in one day in preparation for a future plan to bike from Vancouver to Seattle in two days. After some contemplation, I decided to go for it and started my two-day journey from Vancouver on September 30th, 2022. Despite feeling like giving up at several points during the ride, I kept pushing and focused on the road ahead. I pedaled for over 12 hours, burned over 5800 calories, and consumed 2400 calories during the ride. Finally, after covering 250km, I accomplished my goal and checked off the bucket list item of "Bike from Vancouver to Seattle."

I'm always fascinated by 3D renderings and physics simulations. On April 2016 I started learning motion graphics and I've been sharing the videos that I create with my 230,000+ followers on TikTok and Instagram.

I was really excited when Tesla announced the Cybertruck. So I created a few videos comparing its size to other Teslas and other pickup trucks. One of my videos got featured on Unbox Therapy's LaterClips YouTube channel.

I had the honour of being featured on Zoomin.tv. I hope you enjoy watching the video as much as I do every time. It is a nice collection of my works from 2016 to 2019 with some nice music!

Ever since I was 13 I dreamed of being a car designer. At 22 I got to be a car designer partnering with a very talented engineer who was working on a custom car project. I quickly realized that car design is not what I thought it would be. But that was ok. It led me to a different kind of Product Design (UI/UX design) which did end up being what I was looking for.

Car design however remained a passion of mine. I still design cars when I get a chance. Be it on paper with a pen, on my computer with Cinema 4D, or in VR using Gravity Sketch.

I modelled this car on the iPad Pro with Apple Pencil with the uMake app in about 2 hours. One of the most funs I've have modelling a car. Mostly because it was the first time that I actually managed to do it.

A side project of mine — an interactive explorer of Ferrari's model lineage. You can browse every model by category, from the vintage front V12s through the mid-engine V8s and hybrids to the new EV, and dig into the details of each one.

An interactive timeline that spans from a single hour to the entire history of the universe. Events and durations render on a zoomable canvas across 15 time scales — from Hour all the way out to Billion Years — so the same timeline holds both Tuesday's 3pm meeting and the formation of Earth. Items nest into hierarchies you can expand and collapse, so a decades-long life story can drill down into a single afternoon.

No build step, no dependencies, no server. It's vanilla JavaScript ES modules and a canvas element. Open source under the MIT licence.

A Gaussian splat of me on a park bench, captured from photos and rebuilt as a real 3D scene you can orbit around. Click and drag to move the camera.

A site I wrote exploring the 18 Early Maladaptive Schemas — deeply ingrained patterns of thought and behaviour that develop early in life, usually from unmet emotional needs. Each one covers where it comes from, how it shows up, and a path toward healthier ways of living. Published in English, Farsi, and Traditional Chinese.

As a product designer, I've explored various user research tools designed to streamline the process of extracting insights from user call recordings. Here's my workflow that reduces synthesis time from 2 hours to 10 minutes.

X was a circus today, lit up with reactions to iOS 26's Liquid Glass UI. The vibe ranged from "meh, it's fine" to "who greenlit this abomination?" Here's my take.

As a product designer, I know the importance of having a visually appealing and memorable app icon. Here's how I used Midjourney and Figma to create one.

With the recent layoffs in the tech industry, many designers are finding themselves in a difficult position. Here are tips to stay productive while updating your portfolio.

A 3-part series on design thinking for non-designers. From questioning everything, to logo design basics, to a hands-on logo design tutorial.

With the introduction of OLED screens to the iPhone X, more and more people are requesting night themes in their favourite apps. But should you add this option to your app?

Sketch announced Sketch 49 with basic prototyping features and an Apple iOS 11 UI kit. It sounds great, but if you take a closer look it starts to fall apart.

About 2 years ago I volunteered as a design mentor for the Van{Hacks} hackathon in Vancouver. Here are 3 patterns that slow designers down.

In a few years the interface of most applications will be redundant. Here's why the future of apps is contextual, voice-driven, and has no room for traditional UI designers.

Car manufacturers need to stop building fragmented platforms and start integrating with the digital ecosystems their customers already use.

A designer's exploration of what the iPhone 8 could look like, from edge-to-edge displays to wireless charging and ceramic finishes.

How Apple plans to kill their most profitable product with the Apple Watch, AirPods, and Siri combo.

You're a UI designer who's heard about the Taptic Engine on iPhones. Here's everything you need to know to get started with haptic feedback in your designs.

The on-boarding experience is very important in every application. But which approach is right for your app? It depends on how you want users to feel.

Spotify replaced the burger button with a tab bar, and here's why that's a massive improvement for discoverability and the mental model of the app.

Instagram has been testing a black and white UI. Here's why reducing color in the interface is perfect for letting users focus on the content that matters.

A design analysis of Apple's iOS shift key problem and a proposed solution using clear visual states instead of switching between uppercase and lowercase letters.

"Think of your branding as an outfit. It tells a lot about you. Even if you're the most qualified person for a job, if you dress poorly for an interview, you might not get the job."

I've created an extensive library of over 100 articles focused on exercise science, health optimization, and fitness. Each article is research-backed and written to help people understand the science behind effective training, nutrition, and wellness. From workout techniques to recovery strategies, these articles cover everything you need to know about improving your health and fitness journey.

After the 2018 WWDC event, Lighthouse Labs and ViDIA held a panel discussing the new announcements just made by Apple. I was honoured to be invited to be part of the panel! We had an amazing 1 hour conversation followed by a Q&A.

I gave a quick 8 minute speech about how design thinking can be applied to even the smallest parts of your project called "Design without a Designer" at ViDIA's 2018 May meetup.

I was honoured to be asked to speak at the 2018 February ViDIA meetup group to talk about an iPhone 8 concept design that I've been working on, for a 20 minute presentation.

In 2015 I decided to start using PaintCode instead of Photoshop for UI design. I know! What was I thinking? Photoshop? Anyway. I started to explore the possibilities of PaintCode and even made a fully working and customizable clock in it! I decided to share my knowledge and what is possible in PaintCode with the attendees on ViDIA during one of the meetings.

Every Toast Masters member's first speech is the Ice Breaker, where they talk about themselves, their background, what motivates them and where they want to go in life. This is my ice breaker speech. I hope you enjoy it.

Table Topics are one of the more challenging parts of being a Toast Master. You are asked a random question and have two minutes to give an answer in a proper public speaking format. My question (luckily) was about dealing with difficult customers. I had a lot of experience dealing with *cough* *cough* I mean all of the people I have worked with are very professional and never have I ever had any problems with anyone. Anyway, I managed to "make something up" and my speech won me the "Best Table Topics" badge.