👋 Hey there! I'm Alborz. A Senior Product Designer.

I focus on creating insight-driven designs that solve the right customer problems and help your business grow.
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Figma Community

Free Resources
I love supporting other designers by streamlining their work. I've created a range of design resources available for free on the Figma Community. They're there for anyone to use in their projects, and I'm thrilled to see they've been downloaded more than 90,000 times!
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Growth Guru

Case Study
Side Project
This case study explores the potential of AR in enhancing the task of plant care through a detailed design process. Discover the journey from problem statement to user journey map, including persona creation, brainstorming, sketching, information architecture diagram, and design visualization. See the potential of AR in improving a familiar task in a fresh and innovative way.
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Data Security
- Led the redesign of the entire platform as the first senior product designer on the team
- Conducted user research with customers to find pain points and opportunities
- Collaborated with the CEO and project managers to create interactive high fidelity prototypes for user testing
- Created and maintained a design system in Figma and documented it in Confluence to help developers understand how to use it


- Re-designed the entire platform as the first designer on the team
- Created a design system in Figma and Storybook to guide future designs, and a Design wiki in Notion to facilitate onboarding and provide easy access to design resources for the team
- Collaborated with CS and sales teams to come up with new ideas to improve the platform's usability
- Worked closely with PMs and front-end developers to deliver consistent designs for improving existing features and creating brand new workflows

App Annie: Ascend

Market Analytics
Animated logo of App Annie showing a 3d gem spinning
- Own the end to end design of the Ascend project
- Work closely with stakeholders and PMs to create a brand new information architecture
- Gather and evaluate user requirements in collaboration with product managers and engineers
- Develop UI mockups and prototypes that clearly illustrate how sites function and look like
- Validate design decisions with user interviews
- Create a design system for the project from scratch which would then act as the starting block for App Annie DSM
- Work closely with the developer to ensure the implementation follows all design requirements
Read More
2 screenshots of the dashboard project for App Annie Ascend


Mobile iOS / Android
Senior Care
Logo of AltumView Inc
The only way I can describe my time as the creative director at AltumView is amazing people, amazing talent, and amazing management which lead to some of the best work I've ever done as a designer.

- In collaboration with the CEO, create an official 56-page comprehensive brand guideline for the company, including: a logo and variations of the logo, business document templates, presentation templates, font and colour hierarchy, and a series of wallpapers for employees to use
- Design a react-native iOS/Android mobile app that gives caregivers of the elderly a better understanding of the person-in-care’s well-being and day-to-day activities, and that notifies caregivers of incidents when they occur
- Design the mobile app for users with different levels of access and permissions, while protecting the privacy of the person-in-care
- Create an easy in-app onboarding process that guides a user (of any age or technical skill) through the sensor setup process
- Industrial design of an enclosure for a palm sized computer with exceptional machine learning capabilities
Designing the logo for AltumView was a really interesting challenge. We went through 300+ variations to finally land on a logo. I used all the variations to create a video to highlight the fun process.


Mobile iOS / Android
Logo of Visper app.
VISPER is a chat application for iOS and Android. The project's goal was to design a new application from the ground up with security in mind for both iOS and Android.
Read MoreA screenshot of the visper secure chat app on an android phone mockup.


Mobile iOS / Android
Gift Cards
Moola app icon.
- Work with the founder of the company and build a vision for the product together
- Execute UX research on all micro-interactions inside the app to ensure a smooth user experience
- Create interactive prototypes of every iteration of the design for the team to test and give feedback on in scrum
- Take complex user flow problems and distill them into simple, intuitive, easily implemented solutions
- Write and conduct usability tests and use the gathered information to create UX solutions to interface bottlenecks.
Screenshot of the moola gift card app on an iPhone mockup on a purple background.

Pocket Social

Mobile iOS / Android
Gift Cards
Pocket social logo.
Read More
- Conceptualize, wireframe, design and prototype PocketSocial’s web app following best practices and design trends
- Collaborate with the product team, business analysts, project managers, and developers in an agile environment to prioritize and track deliverables from feature inception to UI prototype, visual design, and finally implementation
- Re-design the PocketSocial mobile app to make it easier to use, adding new features to engage the audience
- Design 3D achievement badges for users to help with user retention during and after events- Oversee the creative team’s work to ensure standards and consistencies are met across multiple platforms and device sizes
picture of a person holding an iphone with the screen showing the pocket social app

Credit Card Template

Free Resources
Visit Page
I needed to create a few credit card designs for the checkout screens in the PocketSocial app. After creating them I realized I could share these assets with other designers and help them save time during their projects as well.
I shared the project on Sketch App Sources and so far it has more than 23,000 downloads!
image with 9 credit cards with different designs in a 3 by 3 grid.

Pocket Live

Mobile iOS / Android
Live Streaming
Social Media
Pocket live logo
- Re-design the PocketLIVE mobile app to maximize focus on main functions of the app and reduce distractions. Achieve this by changing the layout from 5 tabs to 3 while keeping all the functionality and highlighting the most important aspects of the app
- Conduct user experience research
- Establish and build a bi-weekly sprint plan that works with the creative team, development team, QA, and management to ensure timely delivery of products and updates
- Re-design the web app for both platforms (PocketLIVE and PocketSocial) with the purpose of making it intuitive and easy to navigate, even for technologically challenged users
2 screenshots of the pocket live app. one of them showing a live streaming screen, and the other showing the explore tab where users can find a livestream to watch.

Ours! This Time, It's Different...

Side Project
iOS App
ours app logo.
A simple clock app with more than 20,000 unique combinations of customizations.

Ours started as a side project while I was learning how to use PaintCode. I designed a functioning responsive clock in PaintCode with all of the customizations including colour, clock style, language, and level of details. The video you see above is actually rendered 100% using PaintCode!
A developer friend of mine helped me put the app on the iOS App Store.


Side Project
iOS App
2 Sided Market
logo of the cookout app. a simple white fork on a blue background.
- Worked closely with a passionate founder who wanted to create a local home-made food delivery service in 2016
- Spend a few hours talking about the long term vision of the app and discovering potential untapped areas of the market
- Research and define the user demographic, user's goals, and their challenges
- Create detailed user personas and use them to create detailed user scenarios
- Create wireframes and test them against the user scenarios and user challenges
- After finalizing the wireframes create an interactive high fidelity mockup that was used to do small scale usability testing
- Deliver all of the assets and specs for a smooth hand-off to developers
a person holding an iphone with the cookout app showing on the screen. the background of the photo is a kitchen table top with food ingredients on it .


Side Project
Appl Watch App
steps plus plus app icon. a left footmark in blue on a very light grey background.
Steps++ was a side-project that a friend of mine and I worked on. With the introduction of the Apple Watch, I wanted to experiment with designing an app following Apple's guidelines. My friend who is an iOS developer wanted to try his hands at creating an Apple Watch app with the new version of Xcode. So we decided to work together and work on this project with the primary goal of learning as much as possible about the new Apple Watch.
a raised hand showing an apple watch with the steps plus plus app shown on the watch's screen. the app is showing the progress of the wearer's step goals for the day.

Two Tall Totems

Mobile iOS / Android
logo of two tall totems. also known as TTT.
A design and development agency located in Vancouver creating iOS, android, web and enterprise software for clients.
- Work with more than 20 clients and teams to fully understand their vision for the user and the goals of the business
- Define the target audience, creating personas and user stories, and create information architecture maps
- Create wireframes and interactive prototypes to conduct user experience research using InVision and Flinto
- Work closely with project managers in an agile environment to ensure timely delivery of assets
- Create a smooth workflow for designers to collaborate on the same project
- Work closely with the development team to ensure the correct implementation of the design all the way to the App Store
- Keep up to date with developers in daily scrums to ensure the delivery of all assets needed
- Conduct UX interviews with a focus group to test and validate different aspects of the interface such as onboarding
- Communicate design decisions to the client in a compelling manner and address their concerns.

* Due to confidentiality I cannot showcase the work I did at Two Tall Totems.
picture of the two tall totems team all sitting together and laughing during a presentation.

Scope Media

Mobile iOS / Android
Social Media
scope media app icon. a white location pin with a decorative letter S inside. on a dark grey background.
- Work with the founder of the company and build a vision for the product together
- Execute UX research on all micro-interactions inside the app to ensure a smooth user experience
- Create interactive prototypes of every iteration of the design for the team to test and give feedback on in scrum
- Take complex user flow problems and distill them into simple, intuitive, easily implemented solutions
- Write and conduct usability tests and use the gathered information to create UX solutions to interface bottlenecks
an iphone on a drawing pad. the phone is showing the scope media app on the map screen where users can find pictures from a specific area. 
the drawing pad under the phone is showing a pencil drawing of the app.


Mobile iOS
woodshed app icon. a minimal white guitar on an orange background.
- Work with the founder of Woodshed to design a platform from scratch for guitar enthusiasts of all levels to help them learn how to play guitar
- Explore various approaches to an interface that makes learning guitar fun. The option to play along with your favourite artist was selected as the most fun and intuitive approach
- Create an interface that promotes learning, and encourages and supports curious minds by providing the right information at the right time
- Re-thinking the video player to accommodate both videos and guitar notes at the same time.
a mockup of 2 iphone 12s. the first iphone is showing the woodshed app while playing a song and showing the chords for it. the second iphone is showing the app in the browse page. users can use the browse page to find a song they would want to learn.

👏 Wow! You made it all the way through!

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